Activate Talent logo

38170691484- UX Designer (with CRO Focus)

Activate Talent
Full-time
Remote
Colombia
Design
Description

Role: UX Designer (with CRO Focus)

Location: 100% remote

Schedule: Monday to Friday | 8:00am to 5:00pm | EST

Payment: Open to be negotiated depending on the experience

About the Client:
Our client is a forward-thinking beauty brand redefining convenience in makeup. Designed with simplicity and portability in mind, the brand offers compact, customizable makeup stacks that cater to modern, on-the-go lifestyles. With a focus on high-quality, multi-functional products, they’ve created a streamlined solution that empowers individuals to feel confident without the clutter. Their mission is to simplify beauty routines while maintaining performance, making them a favorite among busy professionals, travelers, and minimalists alike.

Job Overview:

We are seeking a UX Designer with strong Conversion Rate Optimization (CRO) expertise to join our team and play a key role in improving user experiences and driving measurable growth.

In this role, you’ll balance user-centered design with a data-driven mindset, identifying bottlenecks in the user journey, designing experiments, and iterating quickly to boost engagement, retention, and conversions. You will work closely with product managers, marketers, developers, and data analysts to create and refine digital experiences that delight users and achieve business goals.

Key Responsibilities:

  • Analyze user behavior through analytics tools, heatmaps, session recordings, and user research to identify friction points and opportunities for optimization.
  • Design and prototype UX/UI improvements that address key CRO goals (e.g., reducing drop-off, improving conversion rates, increasing AOV or retention).
  • Plan, run, and analyze A/B tests, multivariate tests, and other experiments to validate hypotheses and measure impact.
  • Collaborate cross-functionally with product, marketing, engineering, and data teams to align on goals and implement solutions.
  • Maintain and evolve the design system to ensure consistency across touchpoints.
  • Continuously monitor performance metrics and recommend ongoing improvements based on insights.
  • Stay updated on UX best practices, CRO trends, and industry benchmarks.


Requirements

Qualifications:

  • Experience: 3–5+ years as a UX Designer, Product Designer, or similar role, with a strong portfolio showcasing CRO-focused projects.
  • Proficiency in UX/UI tools (Figma, Sketch, Adobe XD, etc.).
  • Solid understanding of user research, usability testing, wireframing, prototyping, and information architecture.
  • Strong knowledge of CRO tools (Google Optimize, Optimizely, VWO, Hotjar, etc.).
  • Familiarity with web analytics platforms (Google Analytics, Mixpanel, Amplitude).
  • Mindset: Data-driven, experiment-focused, detail-oriented, and highly collaborative.
  • Communication: Ability to clearly present design rationale, testing results, and data insights to both technical and non-technical stakeholders.

Nice to Have:

  • Experience with e-commerce or SaaS products.
  • Familiarity with front-end development (HTML, CSS, JS) for smoother handoff and collaboration with developers.
  • Understanding of SEO and performance optimization principles.


Benefits

What We Offer:

  • Competitive salary + performance-based bonuses
  • Remote-friendly, flexible work culture
  • Opportunities for professional growth and access to top-notch design/CRO tools
  • A collaborative, high-impact team environment where your ideas directly influence the business