About Us

Leona is on a mission to empower everyone to take the best care of themselves, their patients, and their loved ones. We have an ambitious goal: to transform the way the world interacts with healthcare. We strongly believe that where you live shouldn’t impact your access to high-quality care. For patients, it should feel empowering, and unintimidating, to proactively take care of yourself and your loved ones. For doctors, we want to enable you to focus on what matters most, delivering the best possible care, by providing better tooling, decreasing the administrative burden, and helping you to prioritize based on urgency and complexity while saving time and improving clinician quality of life.  

Our first product is a platform that streamlines Doctor-Patient communication via WhatsApp, enabling doctors to offer greater convenience, personalization, and efficiency in their communication with their patients while saving care providers’ valuable time. 

Headquartered in Mexico City, we are a global team with team members based in Mexico, New York and San Francisco. Our diverse team brings together years of experience scaling tech companies like Rappi, Uber, Modern Fertility and Wonder throughout the US and Latin America. Leona is backed by top-tier investors such as General Catalyst & Accel, and an incredible list of angel investors including the founders of Nubank, Rappi, Maven Clinic, Xepelin, Forward Health and other successful technology companies. 

If you are hungry to learn and build 0-1 at an early stage startup, while rolling up your sleeves to make some magic, this role might be the perfect fit for you!

The Role 

Location: Mexico City (ideal), US

As the Marketing Manager, you will lead and execute marketing initiatives to grow Leona’s presence, engage new audiences, and strengthen our brand positioning in the market. Your role will be critical in shaping Leona’s public identity, attracting customers (healthcare providers), and building patient awareness. You’ll work closely with cross-functional teams, including product, sales, and customer success, to deliver impactful campaigns that highlight Leona’s unique value. This is a full-stack marketing role that requires both strategy and execution. We are looking for the right candidate who will bring a mix of creative and analytical decision making, while meticulously unlocking the key levers for growing our business. 

Key Responsibilities

• Develop & Execute Marketing Strategy: Create a comprehensive marketing plan that aligns with Leona’s business objectives. Identify key channels, strategies, and content to drive awareness and adoption.

• Lead Brand Building Efforts: Shape Leona’s brand messaging and visual identity to resonate with healthcare professionals and patients. Manage brand consistency across all platforms and materials.

• Storytelling, Content Creation & Management: Develop content across digital channels, including social media, email, blog, and website. Craft engaging, informative content and storytelling to position Leona as a leader in healthcare communication.

• Digital Marketing & Analytics: Plan and execute digital campaigns (SEO, PPC, social media, email) and track their effectiveness. Use data analytics to optimize campaigns, ensuring maximum reach and engagement.

• Partnership Marketing: Collaborate with healthcare partners, including clinics and associations, to amplify our reach and enhance our reputation within the medical community.

• Lead Generation & Customer Acquisition: Design and implement lead-generation strategies to grow our customer base. Drive ROI-positive go-to-market strategies across paid, owned and earned channels to drive new user growth and retention. 

• Be the Voice of the Customer: Drive an obsessive focus on our users - deeply understanding their habits and preferences, as well as what motivates them through market research. Have a pulse on key trends in the medical community. Stay updated on the latest in healthcare communication and the competitive landscape. Use insights to refine marketing strategies and stay ahead of industry shifts.

Qualifications:

• ​​Bachelor’s degree in Marketing, Business, Communications, or related field.

• 3-6+ years of experience in marketing at early stage startups, preferably in healthcare, tech, or a related field.

• Proven track record in developing and executing successful marketing campaigns.

• Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.

• Excellent written and verbal communication skills, with an ability to craft compelling, audience-specific messages.

• A data-driven mindset focused on setting, measuring, and attaining the right KPIs for the business. Ability to analyze and interpret marketing data to make informed decisions.

• Creative thinker with an eye for detail and a passion for healthcare innovation.

• Spanish language fluency required, English advanced level 

What You Can Expect: 

• Autonomy & Responsibility: You will take ownership of your time and efforts, prioritizing the activities that have the largest impact for the company 

• Team Collaboration: We are very team oriented; you’ll have the opportunity to work with a small, nimble team of superstars, gaining insight into building a company from scratch. Everyone in the team is here to help each other - 24/7 

• Mentorship: The team members are here to support your career growth goals within the company and afterwards 

• Ambiguity: There are a lot of unknowns given the early stage of the company, you will be responsible for navigating ambiguous environments and determining the best path forward 

• Dedication: If you prefer 9-5 environments, this role is not for you. While there is no strict ‘clocking in/clocking out’ schedule, our aggressive growth goals require the team to work more than 8 hours a day 

• Flexibility: The team is very flexible to changing schedules and are very accommodating to any circumstances you may have