Google Ads & Conversion Tracking Specialist

We're hiring a hands-on Google Ads and conversion tracking specialist to run the day-to-day optimization and tracking for a growing PPC agency that serves home service and local businesses. This is a backend, execution-focused role: you'll keep campaigns performing and make sure every lead is tracked correctly, while the founder owns client relationships and strategy.

About the company

Our client is a boutique, founder-led paid media agency based in Northern California. The founder brings years of experience on the ad sales and account management side at major tech and media companies, and now runs Google Ads (and some Meta) for small, owner-operated businesses.

Current clients span home services (HVAC, windows, tree service), medical and dental practices, and local venues. Every account is a little custom, with its own CRM, landing pages, and tracking setup, so no two days look the same.

What you'll do

Your number one job is making sure campaigns perform and drive quality leads. Everything below supports that.

Campaign management and optimization

• Optimize Google Search campaigns daily: review search terms, add negative keywords, and test new ad copy
• Follow a daily, weekly, and monthly check and optimization schedule for each client account
• Review and improve campaign, ad group, and keyword structure
• Build new campaigns hands-on after agreeing on strategy with the founder: keywords, ad groups, ad copy, and bid strategy
• Optimize for lead quality and cost per lead, not just clicks and conversion volume

Conversion tracking (a big part of the role)

• Set up and QA conversion tracking across Google Ads, GA4, and Google Tag Manager, including form fills, click-to-call, phone calls, and enhanced conversions
• Troubleshoot when the numbers don't match: missing conversions, double-counting, or leads in CallRail that never show up in Google Ads
• Monitor tracking health across all accounts and flag or fix anything that looks off

Integrations and landing pages

• Connect tools with Zapier and native integrations for lead routing, CRM handoffs (e.g., Jobber), and offline conversion imports
• Build and test landing pages in Landingi (easy to pick up if you haven't used it)

Reporting

• Write short weekly performance summaries from a client template for the founder to send

Requirements

• Proven experience managing Google Search Ads for lead generation, ideally for home service businesses (HVAC, plumbing, roofing, windows, tree service, or similar)
• Hands-on experience setting up and troubleshooting conversion tracking in Google Tag Manager, GA4, and Google Ads
• Experience tracking phone calls, form fills, and booked jobs, and connecting CRMs to Google Ads
• Working knowledge of Zapier or similar automation tools
• Familiarity with industry CTR and conversion rate benchmarks, and a habit of measuring performance against them
• Fluent English, written and spoken. This is essential for writing ad copy and judging search term relevance
• Comfortable using AI tools to work faster, while relying on your own analysis to decide what's working
• Reliable and consistent: you stick to the optimization schedule and deliver weekly reports on time

Nice to have

• Meta Ads experience (Google is the priority)
• CallRail or other call tracking platforms
• Experience with CRMs common in home services, such as Jobber or GoHighLevel
• Landing page building experience (Landingi, Unbounce, or similar)
• Ideas for using AI and automation to improve PPC workflows
• Agency experience managing several client accounts at once

Who will thrive here

The founder is looking for a true partner, not an order-taker. You'll do well here if you:

• Geek out on ad tech. You open GTM preview mode for fun and don't stop until the numbers match
• Dig until you find the root cause instead of applying a quick patch
• Spot problems and opportunities on your own and bring them up proactively
• Share your point of view. If you know a better way to set something up, say so
• Enjoy a fast pace. Google and Meta change constantly, and you like learning new platforms
• Bring a can-do attitude. Curious people pick up new skills quickly

Growth path. The role starts at 20 hours a week and can move to full time within 4–5 weeks if it's a good fit. As the agency grows, there's room to build SOPs and best practices, help onboard and guide future team members, and join select client calls to walk through reporting.

Compensation and how to apply

• Pay: Competitive monthly rate in USD, based on experience, paid directly to you
• Schedule: Your workday should overlap with U.S. Pacific Time business hours. Starting earlier in your day is fine, as long as you're available for afternoon check-ins
• Engagement: Independent contractor agreement, fully remote

To apply, send your resume in English along with a short note on a conversion tracking problem you solved: what was broken, how you found the root cause, and how you fixed it. Shortlisted candidates will complete a short practical assessment.