Marketing Operations

The Marketing Operations professional plays a critical role in ensuring the seamless execution, tracking, and optimization of marketing campaigns through automation platforms and communication tools. This role acts as the backbone of the marketing team-integrating systems, managing data, ensuring accurate execution of campaigns, and providing the insights needed for smarter decisions and better results.

Requirements

• 5+ years experience in a marketing operations or automation role, ideally within a fast-paced, tech-driven or consumer-focused environment with data-driven decision making
• Proven hands-on experience with: HubSpot Marketing Hub or similar platform (email automation, workflows, lead management, CRM, dashboards), OneSignal (mobile push and in-app campaigns), Twilio (SMS and communication APIs)
• Fluency in both Spanish and English—strong written and verbal communication skills required in both languages
• Strong understanding of contact management, segmentation, and cross-channel marketing compliance
• Familiarity with tools like Zapier, Segment, Looker, or GA4; basic SQL knowledge is a plus
• Experience working with cross-functional teams (marketing, product,technology)
• Understanding of APIs, webhook integrations, and data sync logic between platforms
• Experience in regulated industries such as financial services, telecommunications, or energy is highly preferred.

Responsibilities

Platform Management & Execution: 

• Build, test, and optimize marketing automation workflows in HubSpot (email nurturing, lead scoring, list segmentation, A/B testing, etc.),
• Manage OneSignal for mobile push notifications and in-app messaging campaigns, including segmentation, and performance reporting,
• Utilize Twilio to power SMS campaigns, transactional messages, and real-time customer communications.
• Maintain CRM hygiene and ensure accurate contact data flows between platforms

Contact & Data Management

• Own contact database hygiene across HubSpot, OneSignal, and Twilio to ensure consistent, de-duplicated, and compliant records
• Implement and manage automated workflows to sync, enrich, and update contact data between platforms via APIs or middleware tools (e.g., Zapier,Segment)
• Collaborate with analytics and data engineering teams to define contact sources, segmentation logic, and data governance practices
• Monitor list health, permission settings, and unsubscribes across channels to ensure compliance with data privacy regulations (e.g., GDPR, CAN-SPAM, TCPA)
• Identify and resolve data sync or quality issues to prevent delivery errors or misaligned customer experiences working with the IT technical resources

Campaign Operations

• Own end-to-end execution of lifecycle marketing campaigns (email, SMS, push, in-app) including scheduling, QA, and deployment
• Coordinate with marketing, product, and customer service teams to launch targeted, cross-channel campaigns
• Monitor deliverability and performance across email, SMS, and push to ensure compliance and optimize for engagement
• dentify, recommend and build use cases forImplement best practice or cutting edge tools that drive sign-ups, transactions and user experience.

Reporting & Optimization

• Build dashboards and reports to monitor campaign performance, user journeys, and conversion funnels
• Analyze engagement and conversion data to recommend improvements 
• Partner with analytics and BI teams to align on KPIs and campaign measurement frameworks

Tech Stack & Integration

• Ensure integrations across HubSpot, Twilio, OneSignal, and other Martech platforms function correctly and support marketing goals
• Troubleshoot issues and work with developers or vendors to resolve platform bugs or sync problems
• Lead and/or assist in the selection and onboarding of new tools or technologies when needed